The Sydney Sweeney American Eagle jeans ad dropped like a denim-wrapped atomic bomb—and half of the internet lost its mind. Not over the jeans. Over the genes. The campaign cheekily played with the pun “It’s in her jeans,” which triggered a backlash because, apparently, genetic beauty is now offensive.

But let’s set aside the woke whining and look at the ad’s actual brilliance: it tapped straight into the DNA of 1980s advertising nostalgia. Think: Brooke Shields in Calvin Kleins, whispering "nothing comes between me and my Calvins". Brands are clearly flipping back through the decades and pulling out retro blueprints—bold, sexy, unapologetic. And guess what? It’s working.

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