In this episode of the Meme Team podcast, Amanda and Sonia discuss the recent viral marketing strategies used by companies like Astronomer and American Eagle. They dive into the effectiveness of humor in addressing scandals, the implications of cultural sensitivity in marketing, and the evolving landscape of media influenced by AI.

Amanda and Sonia discuss various aspects of modern marketing, including how to track success in PR, the shift from sponsored content to organic outreach, and the significance of human skills in an AI-driven world. They also explore nostalgia marketing, the future of movie marketing, and the recent split of Warner Brothers and Discovery.

Chapters:

00:00 Intro + Astronomer's Temporary Spokesperson

05:05 Controversy in Advertising: Sydney Sweeney and American Eagle

15:00 Navigating Cultural Sensitivity in Marketing

23:00 The Impact of AI on Media and Marketing Strategies

31:31 Tracking Success in PR and Marketing

39:35 AI Skills and the Changing Landscape of Marketing Roles

46:02 Nostalgia Marketing: Reviving the Past for Modern Audiences

52:19 The Future of Movie Marketing and Re-Releases

01:00:21 Key Takeaways and Final Thoughts

Follow us on LinkedIn, Twitter/X, and Instagram:

Sonia Baschez - @soniabaschez

Amanda Natividad - @amandanat

More about Sonia's consulting firm: bendgrowth.co

More about Amanda and her newsletter: amandanat.com

More about Meme Team: memeteampodcast.com