In this episode we interview Sylvia Hall. 

Sylvia is the co-founder of Lifted Naturals. We chat about how a company can start out as a solution to a personal problem, but in order to be a viable business, we need to perform customer discovery beyond friends and family to see if there is any traction.

Sylvia emphasizes the significance of authenticity in entrepreneurship and the need to rapidly test solutions, and listen to customer feedback. 

Her insights into how to grow a wellness business should provide valuable lessons for other aspiring entrepreneurs.

If your leadership team is about to make a big strategic bet, the real risk usually isn’t the idea, it’s the assumptions behind it that haven’t been surfaced yet. A Decision Sprint is a focused 6–12 week engagement where we extract, map, and test those risks so leaders can make a clear Commit, Correct, or Cut decision before major capital moves. Learn more or apply at precoil.com.