In this conclusion of Cicely Simpson's Pull Up Your Chair Podcast episode with Sylvie di Giusto, we delve deeper into the world of personal branding and its impact on how others perceive us. Sylvie, a renowned keynote speaker and author of “The Image of Leadership,” shares her insights on how leaders can effectively package themselves to create a lasting impression. As Cicely and Sylvie discuss the importance of having an online presence and social media footprint, they also explore the distinction between personal brand and professional brand. Sylvie sheds light on how these two aspects are interconnected, yet unique in their own ways. She emphasizes the significance of aligning one's personal brand with their professional goals, and how consistency in branding can enhance credibility and trust. Sylvie draws on her extensive experience in helping individuals and organizations around the world to understand how their environment, both online and offline, can leave a lasting impression on others. She provides practical tips and strategies on how to cultivate a positive and authentic personal brand that resonates with your target audience. So, join us for this captivating conclusion of Cicely Simpson's Pull Up Your Chair Podcast, as Sylvie di Giusto shares her invaluable insights on the power of personal branding and how it can shape your professional success.