Episode 7 of Synapse Sessions with Ali BabulIn this game-changing episode, I sit down with Ali Babul, Chief Evangelist at Trellis, who reveals the Amazon Marketing Cloud (AMC) strategies that 95% of sellers are completely ignoring. Ali breaks down how he helped clients cut their customer acquisition costs from $140 to just $54 using data most sellers don't even know exists.🎯 WHAT YOU'LL LEARN:- The "window shopping" audience strategy that converts 2x better during Prime Day- How to identify your highest-value customer journey and fuel it with targeted ads- Why your ACOS might be 50% higher than it needs to be (and how to fix it)- The exact audience targeting method that dropped ad costs in half- How to create custom audience segments Amazon can't give your competitors- The "add to cart" retargeting strategy every seller should use for Prime Day- Why most sellers are measuring the wrong metrics (and what to track instead)Ali explains how Amazon Marketing Cloud gives you access to customer behavior data that was previously impossible to get - allowing you to create lookalike audiences, track multi-touch attribution, and build advertising strategies based on actual shopper journeys rather than guesswork.If you're tired of rising ad costs and want to discover the data-driven approach that's giving smart sellers an unfair advantage, this episode reveals exactly how to get started with AMC before your competitors catch on.👉Get in touch with Ali Babul or Book a Demo with Trellis🔗 LinkedIn: https://www.linkedin.com/in/alibabul/🔗 Email: [email protected]🔗 Book a Demo with Trellis: https://link.sellersynapse.com/trellis-demo✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt🔥 SynapseBytes Newsletter 🔥🔗 https://link.sellersynapse.com/synapsebytes-ytChapters:00:00 Unlocking Opportunities with Amazon Marketing Cloud03:03 What Is Amazon Marketing Cloud (AMC)?8:58 Strategizing for Prime Day Success22:05 Leveraging Data for Effective Advertising31:08 Creating Unique Playbooks for Competitive Advantage

Episode 6 of Synapse Sessions with Justin WillhiteIn this game-changing episode of Synapse Sessions, I sit down with Justin Willhite, founder of CommQuest and former Twitch influencer marketing manager.

With over 10 years of content creation experience and deep Amazon ecosystem knowledge, Justin reveals why most Amazon sellers are leaving money on the table by ignoring UGC video content.🎯 WHAT YOU'LL LEARN:- Why Amazon sellers should start UGC video content immediately (not later)- The exact platform posting strategy that prevents algorithm suppression- How to repurpose one video across TikTok, Instagram, Facebook & YouTube Shorts- The "behind-the-scenes beats product" content framework that converts- Why audio quality matters more than expensive camera equipment- The AI content warning that could hurt your future reach- How to create 3 months of content in one shooting sessionJustin breaks down the common mistakes Amazon sellers make with video content and shares the exact posting schedule strategy his agency uses to maximize organic reach across all major platforms.

If you're an Amazon seller wondering when to start with video content or feeling overwhelmed by the process, this episode will give you a clear roadmap to get started.----------👉Get in touch with Justin Willhite🔗 Website: https://commquest.io🔗 Email: [email protected]🔗 LinkedIn: https://www.linkedin.com/in/justinwillhite/----------✅ Other FREE Tools ✅PPC Analyzer🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt🔥 SynapseBytes Newsletter 🔥🔗 https://link.sellersynapse.com/synapsebytes-yt----------

Chapters:00:00 Justin Willhite's Journey to Comquest03:25 The Evolution of Video Content in Marketing06:50 Adapting Video Strategies Across Platforms10:08 Overcoming Barriers in Video Production14:18 The Importance of Video for New Brands16:36 Choosing the Right Platforms for Video Content19:14 Creating Engaging Content Beyond the Product20:10 The Power of Engaging Content22:13 Essential Tools for DIY Content Creation25:00 Outsourcing Content Production28:39 Navigating AI in Content Creation32:41 Do's and Don'ts for Video Content Creation

Episode 5 of Synapse Sessions with Carly McMillenIn this eye-opening episode of Synapse Sessions, I sit down with Carly McMillen, co-founder of PPC Farm and a true data scientist in the Amazon advertising space. With nearly a decade of e-commerce experience, Carly reveals the scientific approach that has helped multiple brands scale to 7 and 8-figures through strategic PPC management.-----------👉Get in touch with Carly McMillen🔗 https://www.linkedin.com/in/carly-mcmillen/🔗 https://www.ppcfarm.com/✅ Other FREE Tools ✅PPC Analyzer 🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt🔥 SynapseBytes Newsletter 🔥🔗 https://link.sellersynapse.com/synapsebytes-yt------------🔬 WHAT YOU'LL LEARN:- The profit-first framework that ensures every ad dollar works for your bottom line- Why emotional decision-making is killing your Amazon ad performance- How to structure campaigns for crystal-clear data analysis- The exact metrics beyond ACOS that truly matter to your profitability- Why most sellers waste money chasing the wrong ad types- Campaign structure secrets that give you complete visibility into what's workingCarly breaks down the common mistakes that even experienced sellers make and shares the scientific method she applies to every campaign. If you're tired of guessing what works in your Amazon PPC or feeling like you're burning money on ads, this episode will transform how you approach advertising.Chapters:00:00 - Introduction01:00 Carly's journey from operations to PPC specialist03:36 Common elements of 7-figure success stories05:55 Understanding PPC Strategies10:55 The scientific mindset of PPC16:57 Optimization practices for PPC19:42 Profitability and Advertising Stratgegies25:53 Customer Lifetime Value26:58 Foundational Practices for New Sellers

SummaryIn this conversation, John Aspinall discusses the importance of embracing risk in advertising, understanding brand strategies, and navigating the challenges of digital marketing. He emphasizes the need for adaptability in business and how market trends influence brand strategies.-----------👉 Connect with John Aspinall on Linkedin 👈🔗 https://www.linkedin.com/in/jaspinall/👉 Pickfu - [email protected]👉 Aspi🔗 https://www.goaspi.com/✅ Other FREE Tools ✅PPC Analyzer 🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt🔥 SynapseBytes Newsletter 🔥🔗 https://link.sellersynapse.com/synapsebytes-yt-----------Takeaways- If you see others getting away with certain things, try it.- The worst that can happen is often not as bad as it seems.- It's all about risk and reward in advertising.- You can revert back to your old image if needed.- Understanding market trends is crucial for success.- Adaptability is key in navigating business challenges.- Digital marketing requires strategic thinking and flexibility.- Brand strategies must evolve with consumer behavior.- Risk management is essential for growth in business.- Embracing change can lead to new opportunities.Chapters00:00 John Aspinall's Journey in E-commerce04:08 Insights on Amazon Optimization07:00 Understanding Image Guidelines and Best Practices10:05 The Importance of Effective Messaging13:02 Leveraging Data for Better Decision Making16:16 Key Do's and Don'ts for Amazon Sellers19:18 Final Thoughts and Resources

Synapse Sessions - Episode #3SummaryIn this conversation, Pasha Knish shares his journey as an entrepreneur and Amazon seller, discussing the evolution of e-commerce, the importance of branding, and effective advertising strategies. He emphasizes the need for sellers to adapt to the competitive landscape of Amazon, leveraging tools like DSP and Sellerboard for growth and performance tracking. Pasha also provides insights for new sellers on how to identify market opportunities and the significance of solving real problems with their products.-----------👉 Connect with Pasha Knish on Linkedin 👈🔗 https://www.linkedin.com/in/pasha-knish/AMZBRAIN - Early Access🔗 https://rebrand.ly/amzbrain-yt✅ Other FREE Tools ✅PPC Analyzer 🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt🔥 SynapseBytes Newsletter 🔥🔗 https://link.sellersynapse.com/synapsebytes-yt-----------Takeaways- Pasha identifies himself as a 'professional failure' in a positive light.- Building a brand is now essential for success on Amazon.- The competitive landscape of Amazon has evolved significantly.- Branding involves storytelling and creating a narrative around products.- Driving external traffic to Amazon can boost visibility and sales.- DSP allows sellers to target audiences outside of Amazon.- Understanding when to use DSP is crucial for sellers.- A full funnel advertising strategy is necessary for effective marketing.- Tracking lifetime value of customers is more important than just focusing on ACOS.- Sellerboard is a recommended tool for managing P&L effectively.Chapters00:00 Intro01:00 The Journey of an Entrepreneur03:39 The Evolution of Selling on Amazon04:16 Building a Brand in a Competitive Market07:35 Leveraging Advertising Strategies for Growth13:57 Understanding the Importance of Data and Tools17:09 Optimizing PPC and Budget Management18:49 Navigating the Challenges of Amazon Selling22:44 Future Trends and Innovations in E-commerce

Synapse Sessions - Episode #2In this episode of Synapse Sessions, Nick Hodge interviews Nik Hall, a successful entrepreneur and Amazon growth specialist. They discuss Hall's journey from struggling to find success in e-commerce to becoming a marketing expert who helps brands scale. The conversation covers essential topics such as product selection, pricing strategies, the importance of keyword research, and navigating agency relationships. Hall shares valuable insights on PPC strategies and the tools that can help sellers optimize their Amazon presence. The episode concludes with Hall offering advice for aspiring entrepreneurs and how to connect with him for further guidance.-----------👉Get in touch with Nik Hall of Revive Marketing Partners👉https://www.linkedin.com/in/nikhall/FBA Excel🔗 https://www.fbaexcel.io✅ Other FREE Tools ✅PPC Analyzer 🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt🔥 SynapseBytes Newsletter 🔥🔗 https://link.sellersynapse.com/synapsebytes-yt----------Takeaways- Nick Hall struggled initially with his brand, relying on family for early subscribers.- Success in e-commerce requires multiple strategies working in tandem.- Choosing the right products is crucial for success on platforms like Amazon.- Many agencies lack the expertise needed to effectively manage PPC campaigns.- Understanding keyword performance is essential for optimizing Amazon listings.- Pricing strategies can significantly impact conversion rates and sales velocity.- New brands should focus on a few products before expanding their catalog.- Monitoring and optimizing campaigns should be done regularly, but not excessively.- Using the right tools can enhance keyword tracking and campaign management.- Transparency in agency relationships is key to achieving desired results.Chapters00:00 Introduction to Nick Hall and His Journey03:19 Scaling CPG Brands on Amazon05:55 Choosing the Right Agency for Your Brand09:10 Product Selection and Market Strategy11:56 Optimizing for Keywords and PPC Campaigns15:34 Understanding Pricing Strategies18:09 Monitoring and Analyzing Performance21:11 Recommended Tools for Amazon Sellers24:13 Final Thoughts and Contact Information

Synapse Sessions - Episode #1 In this conversation, Nick and Noah Wickham of My Amazon Guy discuss the current state of tariffs and their significant impact on Amazon sellers.They explore how misinformation is affecting perceptions of tariffs, the strategies sellers can adopt to mitigate risks, and the importance of diversifying sourcing options. The discussion also emphasizes the need for sellers to build strong brands to thrive in a competitive market.-----------👉 Tariff Calculator 👈🔗 https://myamazonguy.com/us-tariff-price-calculator/✅ Other FREE Tools ✅PPC Analyzer 🔗 https://link.sellersynapse.com/PPC-tool-ytPPC N-gram analyzer pro🔗 https://link.sellersynapse.com/ngram-ytListing Analyzer🔗 https://link.sellersynapse.com/roastmylisting-yt🔥 SynapseBytes Newsletter 🔥🔗 https://link.sellersynapse.com/synapsebytes-yt----------Takeaways- 60% of Amazon sellers purchase from China, heavily impacted by tariffs.- Misinformation about tariffs is widespread and can mislead sellers.- Bonded warehouses are a viable strategy for managing cash flow and tariffs.- Beauty and supplement brands are less affected due to US manufacturing.- Some categories face extreme tariffs, like 3500% on solar goods.- Low velocity, high-cost goods are most vulnerable to profit margin impacts.- Sellers should prepare for volatility in tariffs and pricing.- Exploring alternative sourcing options is crucial for risk management.- Building a strong brand is essential for long-term success.- PPC and promotional strategies can mitigate the impact of tariffs.Chapters00:00 Understanding Tariffs and Their Impact08:15 Strategies for Sellers Amid Tariff Changes17:25 Future Considerations and Brand Growth