This episode, hosted by Anita Rathod with guests Eduvie Martin (BAT) and Maxine Myers (Imperial College London), explores why comms is at its best when internal and external comms work hand-in-hand. It looks at the differences alongside the intersections - exploring the skills needed to be a specialist in the area and how they overlap.

Taking a deep dive into the fundamentals of the two areas, it draws on the guests' experience in the UK and internationally - focusing on where alignment and integration has been the driver for success.

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