In Part II of our series on synthetic media, we explore the impact of AI-powered content creation with Ian Beacraft, the CEO of Signal and Cipher. Synthetic media offers new opportunities for non-specialists to express their ideas in ways they never imagined. Professional creators gain superpowers to scale their work like never before. And like all powerful technologies, synthetic media is bound to be misunderstood and even misapplied until people focus on use cases that truly make sense.