Discover how SYNTHETIX, a pioneering DeFi protocol, is reshaping the liquidity layer in decentralized finance. In this in-depth episode of the Building Web3 Podcast, host Jax Dwyer sits down with Ben, SYNTHETIX's strategy seat, to explore their journey, innovative strategies, and bold plans for the future.

Work with us: https://buildingweb3media.com/
Chapters

00:00 - Introduction to Synthetix and the Strategy Seat
01:12 - What is Synthetix? Mission and Evolution
02:50 - Why Ben Joined Synthetix
05:05 - Reacquisition of Kwenta and the Synthetix Exchange
07:24 - Synthetix as a Liquidity Layer
09:08 - Tackling Challenges and Competitive Landscape
13:34 - The Vision for Synthetix’s Future
15:26 - Unified Liquidity and Synthetix Exchange Strategy
19:09 - Transition from B2B to B2C
20:58 - Community-Driven Roadmap and Flexibility
22:38 - Targeting Institutional Clients
25:32 - Opportunities to Get Involved with Synthetix
27:59 - Closing Thoughts: Building the Future of Web3


Learn how SYNTHETIX evolved from its 2017 origins as a decentralized exchange under the Haven brand to become a powerful DeFi liquidity layer underpinning various projects. Ben shares insights into the protocol’s history, including its significant contributions to DeFi Summer in 2020 and its current mission to unify and strengthen its offerings in an increasingly competitive market.

Key topics include:

The role of the strategy seat and the newly structured governance model aimed at enhancing accountability and collaboration.

Why SYNTHETIX reacquired Kwenta, spinning it into the SYNTHETIX Exchange, and how this move consolidates branding and marketing efforts.

Strategies to address fragmented liquidity across chains like Optimism, Base, Arbitrum, and upcoming expansions to Sui and Solana.

The shift from a B2B model focused on developers to a dual B2B and B2C strategy, ensuring both retail and institutional clients can access intuitive tools and innovative products.

Development of vault strategies and automated solutions, enabling users to engage with complex derivatives markets seamlessly.

Competitive dynamics in the DeFi derivatives space, including comparisons with emerging protocols like Hyperliquid.

The vision for SYNTHETIX's custom app chain and plans to provide deep unified liquidity for traders and integrators.

Ben also highlights how SYNTHETIX is preparing for the next phase of growth with scalable products, streamlined user experiences, and a focus on enhancing brand visibility. Whether you’re a developer, trader, or institution, this episode is a must-listen to understand the evolving dynamics of DeFi, market innovation, and crypto product development.

- -

Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

Need technical content? Book a free strategy session with our team at https://jaxdwyer.com/