EP #3 of The SYPE Show talks all things branding with Nykea Behiel, Director of Brand at Vendasta, a tech company based right in the heart of Saskatoon, Saskatchewan. Nykea is a brand storyteller and marketer specializing in writing, leadership, and content creation focusing on creativity. Strong branding is crucial now more than ever in the modern world, and Nykea tells us why. Nykea also shares her non-traditional professional journey, the power of doing the thing that scares you to position yourself for growth, and how your story is your superpower.