Content should be created with care. You may have the greatest technology in the world but if nobody has heard of you, what’s the point? On this episode, Amy Kenigsberg, co-founder of K2 Global Communications, a boutique inbound & content marketing, social media, and public relations firm, sits down with Oktopost’s Colin Day, Managing Director of EMEA to uncover how she helps her clients understand their audiences in order to relate to them and ultimately impact their bottom line. We'll let this episode speak for itself!