Understanding early on in the SaaS industry that nothing happens without the customer, Matt Zilli, CEO of Clarizen, the global leader in enterprise collaborative work management, and known for his impressive work as Vice President, Go-to-Market at Adobe and prior to that, Chief Customer Officer at Marketo joins host Colin Day, Managing Director EMEA at Oktopost to discuss what it takes to build a brand. As Zilli shares throughout the episode, the customer is at the heart of everything he does and with the right focus across sales and marketing only greatness can be achieved.