Today, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about operational efficiency and excellence. But the true digital transformation that is taking place right now is propelling rapid business innovation, putting marketeers at the forefront of driving new business models. 

On this podcast episode of Stuff You Should Know About Our Changed New World, Urs Blickenstorfer, Owner and CEO of iundf Marketing Technology AG, joins Colin Day, Managing Director EMEA at Oktopost to explore how the value of technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem.