Thoughts on system based content marketing and the value of interviews and getting your ideas and thoughts out on recordings.

https://www.youtube.com/watch?v=FjulrjknPaY

Transcription

System based content marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about how to become more system-based by using content marketing as a measurement, as well as a function I should say.

Now, let's talk a little bit about what this is. So I've got three pillars that make up my business, and that I normally look for that these are the things I look for in a business, they're also the things that I tend to focus on when building a new business or in helping an existing business to go further.

One is relationship reliance, meaning that there is a reliance on relationships within the leadership of the organization, but also within the business itself. So a huge piece of this is one on one interaction, but also, that you have some type of system behind it, which has built-in relationships.

So whether that be an email list, whether that be a direct mail list, whether it be a telephone list, I mean, there's a million different ways that you can quantify this, but really that you have that backing, that list of customers that list of fans and so forth, that's a big piece. So relationship reliant is one of them.

Another one is being reality grounded, so that the business itself and the leadership have been reality grounded that they haven't made decisions based, at least solely on that they haven't been basing them solely on emotions, that they've had some reality behind it both of data and facts and intuitive reality, you know, people with their heads on straight and paying attention, and taking things where it needs to go when it needs to go.

And the third thing is what I want to talk about today is being system based, is that you have some type of system, like I said, a relationship system.

But also beyond that every piece of the business that is relatively predictable, that doesn't need to change is set in place as a system. It's something that you can move people in and out of. But the system stays true, it continues to grow and build in a very predictable manner.

These are huge pieces of building a long term, large, healthy business. How do you go about starting that process, though, I was talking with a friend of mine, this afternoon, and helping her. And we got off of the topic of business. And we started talking about basically a new venture that she was looking at building up, and how she would go about laying that out.

And she mentioned that she had tried before to write it all down and to organize it in that sense. And I said, Have you thought of basically having an interview done, you know, I can do it, or someone else can do it, but basically interview you and ask you the questions because you're good at talking.

And she said, Well, that makes perfect sense. So we've done similar things before with her. And she said that would make sense to be able to do that.

So is a quick tip tonight is if you're looking to build more systems, find the person that knows how things should run is either they're in it, or they helped build it, and sit there, and if they can't lay it out point by point for you. Pull it out of them.

You know, just start interviewing them. Ask them about each and every step, ask them about how it came about.

Talk to the other people that were involved, and what their thoughts are on how the system currently functions ...