Adam Jacob is the CEO and co-founder of System Initiative. He shares insights on the reconceptualization of DevOps and the importance of rethinking the entire system to achieve better outcomes. They explore System Initiative's groundbreaking new approach to DevOps, featuring a simulation of infrastructure and applications using digital twins and a hypergraph of functions. They also delve into the importance of collaboration in DevOps workflows and the need for a burst of creativity and innovation in the field.