The Alfi Podcast

System, Not Speech: Brian Kane’s “10 Pillars” to Win the Mental Game


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In this episode of the Alfi Podcast, Dr. David Alfi sits down with Brian Cain, elite mental performance coach and author of 45 books who’s helped develop UFC champions, MLB athletes, and high-performing leaders. Brian shares the turning point that changed his life (a July 4th bookstore moment) and the mentorship that taught him a core truth: mental performance isn’t a hype talk, it’s a system.

Together, they unpack why so many driven people “work hard” but still get stuck: hard work only works when it’s the right work. Brian breaks down the difference between motivation and discipline, the power of neutral thinking (not positive, not negative—neutral), and why anxiety spikes when we live too far in the future. Dr. Alfi connects mindset directly to patient outcomes, sharing a striking story of a surgical patient who used affirmations right up to anesthesia and recovered remarkably fast.

You’ll walk away with practical tools like control vs. can’t control, success checklists, and the framework to compete, not compare.

Our team can help you get to the ROOT cause — jaw alignment and airway.

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ABOUT THE ALFI PODCAST

Every week, Dr. David Alfi sits down with elite performers — athletes, entrepreneurs, creators and thought leaders — to explore how breathing, sleep, jaw alignment and mindset unlock the highest level of human performance.

Subscribe for more conversations on:

• Elite performance & recovery

• Airway, sleep and jaw health

• Biohacking, discipline and faith

• Raising strong, resilient kids

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The Alfi PodcastBy Dr. David Alfi