The second episode is a three-part conversation on Dr. Deming with John Willis. Adam and John focus on Deming's second book The New Economics which introduces the system of profound knowledge. This is why John's podcast is named "Profound". Nice reference. 

John Willis is a coauthor of the DevOps Handbook and host of the Profound podcast dedicated to discussing Dr. Deming.

The Deming Rabbit Hole:

• ☕️ Small Batches #100: Deming's Journey to Profound Knowledge with John Willis
• ☕️ Small Batches #84: Dr. Deming
• ☕️ Small Batches #67: The Red Beads (Deming's experiment to introduce SPok)
• ☕️ Small Batches #50: Introducing Dr. Deming with John Willis
• ☕️ Small Batches #52: Understanding Variation with John Willis
• 📘 Deming's Journey to Profound Knowledge
• 📘 The New Economics
• 📘 The Essential Deming
• 📘 Out of the Crisis
• 🎙️The Profound Podcast