How systems and processes are essential to crank out consistent content marketing.

https://www.youtube.com/watch?v=qq4Vq589RFI

Transcription

Systematized content shortcuts.

I am Brian Pombo, welcome back to Brian J. Pombo Live.

Excuse me, I know you're wondering why am I holding up this little windup toy. It's one of my favorites, it's a little monkey. I know that when I wind this guy up, and this is the the idea that my children haven't broken it, which they probably have, which I should have tried this before I came on here with you, but this is a broken system.

I like windup toys. I like little mechanical machines that are simple in nature.

It's a very simple process, when there's something broken with it, it's usually something very simple on the inside that's broken with it. If it were working properly, I'd wind it up and it would perform and it would do its duty.

You see this magical little creature, banging it's symbols together. But it's actually the mechanics behind it are simple.

The reason why I bring that up, it's because it's all about systems, you have to have systems in a business, for a business to actually be a business in a sense, it has to have the ability to have a life of its own beyond you, if it's completely dependent on you.

Yeah, it's a business as far as the IRS is concerned. But it's not what I would define as a business. It has to have mechanics that work up apart from you have really good solid business in the long run has to be beyond mechanics, it has to have a life unto its own, which we've discussed about before.

I'm looking to have some guests on the show that can expound on that idea of having having the business being more of a living machine.

So much more complicated than just simple mechanics.

But let's talk about the simple mechanics, because that's where it all starts.

If you're putting content out on a regular basis, you're doing any form of content marketing with your business, is especially if you're a solopreneur. Or if you're just starting out and you're starting to get things moving, you have to do your best at finding the shortcuts and systemising them.

This comes back to one of the top three pillars of BrianJPombo.com and one of the top three pillars is having your company being system based, you have to have systems in place. They're just their little mechanics that have a very predictable, if I do this, then this occurs at the tail end through that whole process.

Sometimes it's a piece of software, oftentimes it's a habit that different people in your organization are building up. As long as all the other pieces are working properly, you get the same result over and over and over again, a big piece of content marketing is being consistent and doing things over and over again.

So you have to have those mechanics in place and I'm going to I'm going to completely reveal for you some mechanics I have in place that have worked really well over the past two plus years here at Brian J. Pombo Live and the other podcasts that I put out.

I'm going to reveal to you the mechanics that I don't have put into place fully and that and I feel the issues there. I know that they have to be put into place and you'll know as you go along, where you need things put into place and where you don't.

So where it has worked is when I'm done with this episode, what I end up doing is I upload while I go through this process, this is being recorded on my phone currently.