In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing.

Mike shares his insights about:

• How they were able to cope with the remote work set up during the COVID19 pandemic.
• The type of clients they are currently working with.
• The secret sauce in retaining clients.
• How long it takes to see results from SEO for a newly-launched website.
• Software(s) they use for researching keywords for a new client.
• The software they use for tracking the results of their digital marketing campaign.
• What’s his stand on the theory that Google Ads has an effect on SEO.

Episode notes and transcript: https://googleadsstrategy.com/systematizing-google-ads/