Get UNSTUCK with a MARSTA® Goals Mindset: Ambition, Action, Achievement!

Systemise Your Way to Success with Penny Hopkinson


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In this episode of the GOAL MARSTAry® series, we’re joined by Penny Hopkinson — a franchise systems strategist and SOP expert — to explore how solopreneurs and small business owners can turn chaos into clarity. Penny shares her journey from journalism to operational excellence and introduces her AI-powered tool, Manual Magic AI, designed to streamline the creation of SOPs and operations manuals.

We cover:

  • Why every entrepreneur needs SOPs (even if you're solo!)

  • The 6-category structure for building a business operations manual

  • How AI agents and video tools can make SOP creation fun and fast

  • Why documenting your processes protects your IP and boosts business value

  • Practical next steps to get started, without overwhelm

Whether you're building a franchise or just starting to scale, this episode is packed with insight and innovation to help you systemise for growth — without losing your personality or flexibility.

Links & Resources: 📘 Penny’s book: Manual Magic – Create the Operations Manual Your Franchisees Need to Succeed - head to www.linktr.ee/pennyhopkinson 🔗As soon as the Waitlist for Manual Magic AI is launched, it will also be available permanently on the Linktree site, where she keep links to all herarticles, podcasts, etc.🔧 Want help structuring your SOP? Connect with Penny on: LinkedIn: ⁠https://www.linkedin.com/in/pennyhopkinson⁠

Next Step Challenge:Choose one of Penny’s 6 categories and brainstorm 4 processes in that area. Record a voice note or short video about one of them today — that’s your first building block!


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Get UNSTUCK with a MARSTA® Goals Mindset: Ambition, Action, Achievement!By Heather Barrie