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In this episode of the GOAL MARSTAry® series, we’re joined by Penny Hopkinson — a franchise systems strategist and SOP expert — to explore how solopreneurs and small business owners can turn chaos into clarity. Penny shares her journey from journalism to operational excellence and introduces her AI-powered tool, Manual Magic AI, designed to streamline the creation of SOPs and operations manuals.
We cover:
Why every entrepreneur needs SOPs (even if you're solo!)
The 6-category structure for building a business operations manual
How AI agents and video tools can make SOP creation fun and fast
Why documenting your processes protects your IP and boosts business value
Practical next steps to get started, without overwhelm
Whether you're building a franchise or just starting to scale, this episode is packed with insight and innovation to help you systemise for growth — without losing your personality or flexibility.
Links & Resources: 📘 Penny’s book: Manual Magic – Create the Operations Manual Your Franchisees Need to Succeed - head to www.linktr.ee/pennyhopkinson 🔗As soon as the Waitlist for Manual Magic AI is launched, it will also be available permanently on the Linktree site, where she keep links to all herarticles, podcasts, etc.🔧 Want help structuring your SOP? Connect with Penny on: LinkedIn: https://www.linkedin.com/in/pennyhopkinson
Next Step Challenge:Choose one of Penny’s 6 categories and brainstorm 4 processes in that area. Record a voice note or short video about one of them today — that’s your first building block!
In this episode of the GOAL MARSTAry® series, we’re joined by Penny Hopkinson — a franchise systems strategist and SOP expert — to explore how solopreneurs and small business owners can turn chaos into clarity. Penny shares her journey from journalism to operational excellence and introduces her AI-powered tool, Manual Magic AI, designed to streamline the creation of SOPs and operations manuals.
We cover:
Why every entrepreneur needs SOPs (even if you're solo!)
The 6-category structure for building a business operations manual
How AI agents and video tools can make SOP creation fun and fast
Why documenting your processes protects your IP and boosts business value
Practical next steps to get started, without overwhelm
Whether you're building a franchise or just starting to scale, this episode is packed with insight and innovation to help you systemise for growth — without losing your personality or flexibility.
Links & Resources: 📘 Penny’s book: Manual Magic – Create the Operations Manual Your Franchisees Need to Succeed - head to www.linktr.ee/pennyhopkinson 🔗As soon as the Waitlist for Manual Magic AI is launched, it will also be available permanently on the Linktree site, where she keep links to all herarticles, podcasts, etc.🔧 Want help structuring your SOP? Connect with Penny on: LinkedIn: https://www.linkedin.com/in/pennyhopkinson
Next Step Challenge:Choose one of Penny’s 6 categories and brainstorm 4 processes in that area. Record a voice note or short video about one of them today — that’s your first building block!