For years, we’ve thought that trust was something that took a whole sales career to build. However, many new companies have a higher amount of trust with their customers than established brands. To crack the code on how to systemize trust in the sales process, we sat down with David Horsager and built a system that any salesperson can use to determine where trust is most needed in their outreach and conversations, increase the level of trust prospects and customers have with them, and make a bigger impact and income! It’s all in this week’s Bulletproof Selling podcast.