In this episode, we review the feedback "ask" from an independent boutique hotel. As the subtitle suggests, we found this survey to be disappointing. For a great property, their guest survey doesn't cover anything substantive or actionable.

#cx #survey #bestpractices #guestinsight #hospitality #hotelmanagement #hotelier #review #guestexperience

Our "So You Want My Feedback?" series reviews the feedback requests from hotels, restaurants, retailers, and other businesses through the eyes of a guest or customer.

We believe that if you are involved in a business that asks for feedback from guests or customers, you should regularly give feedback to businesses that you undoubtedly get feedback requests from during the course of your day-to-day routine (both personal & business).

Why? You'll discover elements of feedback loops that resonate with you, those that don't, and how you might think of your own feedback "asks" as more of an evolving process, rather than a "set it and forget it" practice. After all, that survey request you send out is often the last point of contact in the guest experience transaction.