Be Customer Led

Tabitha Dunn, Chief Customer Officer at Ericsson, talks evolution of CX, strategy, change, and customer-led culture


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Tabitha Dunn is the Chief Customer Officer at Ericsson, leading Customer Experience and Global Sales Excellence. Tabitha is a leader in the CX space with leadership roles at Philips Medical Systems, Citrix and SAP more recently.
Tabitha gives an expert's view on:
Evolution of CX from her perspective
The CCO role and how she is approaching it and how it might evolve to add more value across the enterprise
The CX tech stack
The importance of change and CX leaders being change leaders
Culture change as it's within her remit at Ericsson
Too many insights to list here, but no doubt an amazing show you will walk away smarter from and ready to tackle some of the challenges you might be facing in your role.
Truly an honor to have someone of Tabitha's caliber on the show!
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Be Customer LedBy Bill Staikos

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