Tabitha Dunn currently serves as Head of Global Customer Experience for Hitachi. In this role she is driving a best-in-class class, customer-centric transformation that will improve the customer and employee experience while creating efficiencies, increasing revenue and business scalability. Previously, she served as Chief Customer Officer of Ericsson and has previously built five global, B2B customer experience programs focused on delivering value and positive impact for customers, employees, and the business. With 20+ years of experience as a leader in the CX field, Tabitha also serves on the Board of Directors for the Customer Experience Professionals Association as Vice-Chair in 2022 and is the incoming Board Chair for 2023. She is also a Certified Customer Experience Professional (CCXP).