Jinah Rhee, Project & Events Coordinator for Atoboy & Atomix, shares the inside story on how their newest brand, Atonae, came to be. It is the name of the merchant place of various goods, including food items, branded merchandise, and limited edition artist collaborations. It remained a dormant idea in the process of establishing both restaurants, but resurfaced as a creative outlet during the unexpected hiatus of restaurants onset by COVID-19. Through its projects and products, Atonae hopes to provide positive, creative energy for not only creators & their partners, but also for their consumers.