People never really think about what goes into making a fishing lure. So on today's podcast, I brought in Jeremy Albright, the Product Development Manager for Berkley Fishing.

We get into the ins and outs of creating a lure. From designing and testing, to naming and deciding on color combinations.

We also get a little deeper into the Powerbait Max Scent line of baits. You know what I am talking about... The one's that won a few pro tournaments this year.

Get it all plus more in the latest episode of The Fisherman's Journal Podcast. Enjoy!