Several years ago, ParaCore sought to tackle the tour and activity vertical and started a second company to target this niche—Outdoor Adventure Marketing. While it didn't work out, we learned a bunch of lessons we're now bringing into our move to the e-commerce vertical.   If you're looking to move into a new vertical, we've got a few tips for you!     ******************** If you want to learn more about Adam or ParaCore, check out www.paracore.com or email us at [email protected].