Pivoting is the ultimate expression of embracing change, because it requires someone to stop resisting and find a way to thrive with the flow. Known as the Queen of Pivoting, Joanna Dodd Massey has demonstrated that expression so many times in her career that her reputation for resilience lends so much credibility to her as a thought leader on crisis communication, culture transformation, and many other things. Her greatest lesson in life is that when you see the change train coming, you need to jump on it and drive it instead of letting it drag you to ruin. Jumping on this conversation with Rodney Flowers, Joanna talks about the mechanics of communicating effectively in crisis communications with the aim of inducing calm and avoiding counterproductive escalation. They also go on to a rather fruitful tangent to discuss racism, diversity and inclusion, and the hope for change around those narratives as the new generations start to take over the world of leadership. There is so much to unpack in this episode, so if you’re not ready to embrace change just yet, this might not be for you at all!

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