Now Brands Talk

Tackling Customer Experience Globally, Remotely, and Asynchronously


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Here’s how to create brand consistency when your market is the entire globe:

Determine your North Star that is ubiquitous across all areas, then determine how much latitude teams receive within the boundaries of those core values.

In this episode, I speak with David Resnick, Chief Commercial Officer at A2X, about tackling customer experience now that the market is global, remote, and asynchronous.

Join us as we discuss:

  • What role CX plays in brand consistency
  • Tips for growing brand presence globally
  • The need to prioritize human interaction and empathy — always 
  • To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.

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    Now Brands TalkBy Ada Support

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