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Here’s how to create brand consistency when your market is the entire globe:
Determine your North Star that is ubiquitous across all areas, then determine how much latitude teams receive within the boundaries of those core values.
In this episode, I speak with David Resnick, Chief Commercial Officer at A2X, about tackling customer experience now that the market is global, remote, and asynchronous.
Join us as we discuss:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.
By Ada Support5
2626 ratings
Here’s how to create brand consistency when your market is the entire globe:
Determine your North Star that is ubiquitous across all areas, then determine how much latitude teams receive within the boundaries of those core values.
In this episode, I speak with David Resnick, Chief Commercial Officer at A2X, about tackling customer experience now that the market is global, remote, and asynchronous.
Join us as we discuss:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.