From misleading advertisements to vague sustainability promises, greenwashing is becoming a major hurdle in the fight against the climate crisis. The Zero Greenwashing Alliance, a first-of-its-kind initiative in Asia, aims to hold corporations accountable for their greenwashing while encouraging genuine climate solutions. We find out all about this groundbreaking initiative, including the Zero Greenwashing Alliance Database and Green Claims Guide, from Adam Farhan, the Director of RimbaWatch, the environmental think-tank conducting research and advocacy on climate-related issues in Maritime Southeast Asia.

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