For anyone who’s ever woken up battling the dreaded hangover, Reclaim might be the drink you’ve been waiting for. Created by Todd Bruce, a former super-yacht crew member turned entrepreneur, Reclaim is a functional recovery drink designed to help people bounce back using natural, science-backed ingredients — without caffeine or synthetic additives.

After years working in hospitality and seeing how drinking culture fits into busy professional lives, Todd set out to create a product that actually helps you recover, not just mask the symptoms. In this episode, he shares his startup journey — from life at sea to founding a health and wellness brand — and what he’s learned about turning frustration into innovation.

We cover:

• • The gap in the drinks market that inspired Reclaim.
  • How hangovers are Taboo in the workplace.

• Why hangover recovery is about replenishment.

• The power of functional mushrooms, adaptogens, and natural vitamins.

• How to balance taste with nutrition (and why Reclaim is flat, not fizzy).

• The challenges of breaking into the functional beverage industry without experience.

• Todd’s long-term goal to make Reclaim.

Whether you’re into wellness, entrepreneurship, or just want a smarter way to recover after a big night, this episode is packed with honesty, energy, and practical insight into what it takes to build a startup from scratch.

Key Takeaways:

• From super-yachts to startups: Todd left his career at sea to build a drink that solves a problem he knows well.

• The hangover problem: Most recovery routines are scattered — Reclaim offers an all-in-one natural solution.

• Four functions in one: Detoxifying, energising, replenishing, and hydrating ingredients work together to help your body recover.

• Functional mushrooms: Each can contains 3,000 mg of lion’s mane and cordyceps for focus and clean energy.

• No caffeine, no crash: Ginseng and L-theanine provide calm alertness without jitters.

• Transparent dosing: Every ingredient and vitamin dose is listed clearly on the can.

• Taste that delivers: Based on ginger and coconut water, Reclaim balances health with flavour.

• Next-gen wellness: Designed for professionals who work hard, play hard, and want products that actually help them feel better.

Chapters / Timestamps:

00:00 — Introduction to Reclaim & its purpose

03:33 — Todd’s journey from super-yachts to startup life

07:16 — Identifying the hangover problem

09:52 — Functional ingredients & formulation

17:21 — The science of recovery

20:00 — Balancing flavour, health & transparency

26:57 — Building a business around a personal need

27:03 — Future plans: new flavours & hotel expansion

29:15 — Supporting other startups (Gut Buds)

Links & Resources:

• Reclaim — Website | Instagram | TikTok

• Connect with Todd Bruce — LinkedIn

• Discover Startups — ⁠TikTok⁠ | ⁠YouTube⁠ | ⁠Instagram⁠ | ⁠Newsletter

Disclaimer:

This episode is for entertainment and educational purposes only. It does not provide medical or nutritional advice. Always consult a qualified professional before making health-related decisions.