On this episode of Unboxing Ecommerce, James and Jennifer take an unconventional approach by combining lunch and logistics. With no guest, they order from Taco Bell to explore how this fast-food giant exemplifies top-tier operations and ecommerce practices. From their smooth online ordering experience to insights on Taco Bell's unique branding and efficient systems, they dig into what makes the brand a leader in the space—while also enjoying some guilty-pleasure menu items.
Taco Bell: www.tacobell.com

Research included these sources

• Taco Bell: www.tacobell.com/history
• Wikipedia: www.en.wikipedia.org/wiki/Taco_Bell
• YUM! Brands: www.yum.com/wps/portal/yumbrands/Yumbrands
• Taco Bell Foundation: www.tacobellfoundation.org
• Fast Company: www.fastcompany.com/91064275/taco-bell-most-innovative-companies-2024-2

Curated Technology List

• Fullstory: www.fullstory.com
• Next.js: www.nextjs.org

Other Sites mentioned

• The Onion’s satirical coverage of Taco Bell: www.theonion.com/taco-bells-five-ingredients-combined-in-totally-new-way-1819564909/
• Types of diffusion in Geography: www.en.wikipedia.org/wiki/Cultural_diffusion
• Ending Trademark on Taco Tuesday: www.bleacherreport.com/articles/10076948-lebron-james-joins-taco-bell-in-effort-to-end-taco-tuesday-trademark-registrations
• Retail co-location benefits: www.loopnet.com/learn/4-advantages-of-co-retailing/973314239

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com