Back in 2009, Dutch bike company VanMoof was founded by Taco and Ties Carlier, two brothers with the game purpose to make cities better and humans happier. Ten years later, they not only sell popular next-gen electric bikes with subtly integrated technology and a slick design but also created a loyal community of riders across the globe.

With additional brand stores in New York, San Francisco, Berlin, London, Paris, Taipei and Tokyo, they invested in bringing their Amsterdam-worldview to metropolises. Hear how Taco Carlier, co-founder and CEO of VanMoof, built a global direct-to-consumer brand shaping the future of cities while scaling the company at speed.