In this episode of The Marketing Shakedown, we take a fictional (but kinda genius?) product idea — edible tape to keep your tacos together — and walk it through the real-life steps of building a business from scratch.

This glorious mess of an idea came from one of our audience polls. Spoiler alert: apparently, edible taco tape does exist. No, we’re not paid by Taco Bell. Yes, we’re still proud of what we created.

From vision to launch, we hit 11 actual business startup steps — with a side of sarcasm and salsa. You’ll laugh, you’ll learn, and you’ll probably question everything you’ve ever done with a soft shell.