Discover how to master urgency in sales without sounding pushy. Tactic 2, "Create Urgency That Feels Like Opportunity," shows you how to motivate clients to act fast by aligning urgency with their goals. Through a real-world story of a lost $40,000 deal, learn why vague timelines kill momentum. This episode breaks down a three-step framework: tie urgency to client needs, offer time-sensitive value (not pressure), and control the timeline with micro-commitments. Packed with actionable examples and challenges, you’ll learn to keep deals moving forward while building trust.

Full Episode: https://open.spotify.com/episode/0Llky6h3m5Y7E3GbvPiKHl?si=oYWsvOzfTXa25GgMmv-3sw