Dive into Tactic 3 with host Desi Barnes on The Game of Sales, learning how to help buyers understand the true cost of delay through a three-step framework: quantifying the cost of doing nothing with real numbers, painting a vivid picture of missed opportunities and gains, and reframing inaction as a genuine risk. Discover pro tips, examples, and a weekly challenge to apply these strategies in your deals, shifting perspectives from hesitation to action.