Strategy and tactic are two different things. While Strategy defines your overall goals, tactics are the concrete things you’re going to do to achieve the goals you set out in your strategy. Having both a strategy and tactics that align and support your goal will not only help your business grow but also save money in the process. While it may seem to be easier to tackle the tactics first they are often less important than doing strategy work.

In a nutshell, this episode covers:

• Why there is confusion between strategy and tactic.
• The difference between strategy and tactic.
• Why you should do a SWOT analysis for your business.
• How to leverage social media and other platforms for market research.

… and so much more!

Connect with Cassandra:

Is marketing your business making you feel less than opulent?  Are you ready to create the opulent outcomes that you desire in your life and business?

Schedule a complementary discovery consultation to discuss your marketing strategy needs via this link: https://calendly.com/cassandraalexis

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