Understanding your clients position, it allows you to resolve their challenges in a genuine manner. Connecting to your clients and genuinely connecting with their needs can make the negotiation easier for both parties, even if you both leave with something less than what you intended.

On today’s episode, Access EForms shares Part 2 a 3-part miniseries on Negotiating. COO Davin Marceau sits with CEO Tim Elliott to discuss their approach to this process, how "Never Split the Difference" fueled their education behind this topic, and some stories around how negotiations had gone wrong in the past.

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On today's episode:

Tim Elliott, CEO, Access EForms - https://www.linkedin.com/in/tim-elliott-b84b39a/

Davin Marceau, COO, Access EForms - https://www.linkedin.com/in/davinmarceau/