No marketing plan is complete without prioritization – whether it's explicitly stated or something you tuck into your back pocket. Whether we're doing it as part of a budget exercise or to simply be prepared, we should always be able to articulate the things our marketing can't live without, the things that would be nice value-adds to maximize our learnings, and the big ideas that are fun what-ifs. How do you know where things fit? Give this episode a listen!