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Tactical Tuesday: Solving the Seasonal Employee Recruitment Problem with Austin Meyermann of Talent CMO
Austin Meyermann is a recruitment marketing specialist. We talk about how to stop the revolving door of seasonal employees for attractions with a year-round approach to recruitment, incorporating social media the right way, and powering referrals and retention with creative incentives.
Our buddies at www.TalentCMO.com were happy to share info to some of the tools (many are free) they recommend as part of your recruitment marketing kit.
"For email recruitment marketing, we use MailChimp. It's free for up to 2,000 contacts.
To manage recruiting oriented posts across social media profiles, we use Hootsuite. It's free up to 3 social media platforms.
Hotjar is a great tool to use to see what candidates are clicking on once they are on your website. This is very helpful since you don't want to have a page on your website where no one clicks. No clicks, no leads, no clients.
To create simple graphics for social media posts, or even some for your website, analytics reports, etc., we use Canva. It's a free tool that has many graphic design templates.
Lastly, we love using JazzHR. It's our partner of choice when it comes to the applicant tracking system (ATS). They make it very easy to navigate a hiring process from posting a job, to setting screening questions, communicating with candidates, moving through the hiring process, etc."
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By Whitney HahnAustin Meyermann is a recruitment marketing specialist. We talk about how to stop the revolving door of seasonal employees for attractions with a year-round approach to recruitment, incorporating social media the right way, and powering referrals and retention with creative incentives.
Our buddies at www.TalentCMO.com were happy to share info to some of the tools (many are free) they recommend as part of your recruitment marketing kit.
"For email recruitment marketing, we use MailChimp. It's free for up to 2,000 contacts.
To manage recruiting oriented posts across social media profiles, we use Hootsuite. It's free up to 3 social media platforms.
Hotjar is a great tool to use to see what candidates are clicking on once they are on your website. This is very helpful since you don't want to have a page on your website where no one clicks. No clicks, no leads, no clients.
To create simple graphics for social media posts, or even some for your website, analytics reports, etc., we use Canva. It's a free tool that has many graphic design templates.
Lastly, we love using JazzHR. It's our partner of choice when it comes to the applicant tracking system (ATS). They make it very easy to navigate a hiring process from posting a job, to setting screening questions, communicating with candidates, moving through the hiring process, etc."