Attorneys Sarah Sawyer and Russell Berger of Offit Kurman discuss online reputation and the law in the context of reviews on platforms like Nextdoor, Glassdoor, Google Reviews, and Yelp. They explain that clients often want a quick cease-and-desist response, but that is not always the best answer. They emphasize setting clear goals, weighing cost and practicality of litigation, and considering how the reviewer might react to legal pressure versus being ignored. The episode highlights alternative approaches such as marketing/PR strategies, increasing positive reviews, responding publicly to invite direct contact, and engaging the reviewer to resolve issues. 

00:00 Online Reviews Overview

00:48 Client Panic and Options

01:17 Cease and Desist Reality

02:28 Set Goals and Strategy

03:08 PR and Response Tactics

04:10 When to Do Nothing

04:22 Reputation Pros and Wrap Up

• (00:00) - Online Reviews Overview