Are you one of those entrepreneurs focused too much on the moment? Is your marketing based on reacting to trends or do manage to plan for growth? In our fast paced world of social posts and news feeds, we've become short sighted in business. We've become too tactical and we forget how to execute strategically. Remember that tactics win the battle, but strategy wins the war. This episode discusses the longer term approach to marketing. It's not only about being successful today, it's about being successful every day of your business.