Hey guys,

Today I have Rick Cesari on the call who has many claims to fame, one of which was being the keynote speaker at Prosper a few years ago. 

He has also been a pioneer in Brand Response advertising since the early 90’s and helped create the concept of “sell while you brand” and has been the force behind the creation of many of today’s iconic consumer brands including Sonicare, The George Foreman Grill, OxiClean and many others. He has helped take companies like GoPro from start-up to over a billion dollars in sales in just a few short years.

In this episode we go over these 5 keys to building a brand:

1. How is your product unique and different from other products out there?
2. Positioning - where is a niche category where you can dominate?
3. Deliver more value - underpromise and overdeliver!
4. Always listen to your customers - they are always the most powerful form of feedback. Offer the best customer support
5. Authentic testimonials - Most powerful tool when it comes to video marketing

Also, by going to the link below, you can get free copies of:

• Four Step  Formula To Creating Videos That Sell Your Products Like Crazy
• The 5 Keys To Building a Great Brand 

Receive it as an immediate download and you will also be notified when his new book, Building Billion Dollar Brands is  available

http://rickcesari.com/AmazonEntrepreneur

 

Here is an example of the listing we spoke about that used video extremely well:

Sous Vide Supreme

https://www.amazon.com/Sous-Vide-Supreme-Water-SVS10LS/dp/B003AYZIB4/ref=sr_1_2?ie=UTF8&qid=1530138740&sr=8-2&keywords=sous+vide+supreme

And finally, here are the other books we mentioned that will really help to understand the power of building brands and also how to build a business in general:

1. No BS Direct Marketing - Dan Kennedy
2. Blue ocean strategy -  Renée Mauborgne and W. Chan Kim
3. 22 Immutable laws of marketing - Al Ries and Jack Trout

See you again later this week!