David James, Founder of https://TotalCarCheck.co.uk quit his career in Investment banking to build a #2 top grossing app in the utilities section of the iOS app charts. We talk about how David made technology choices, how he engages users, how he optimises for conversions and the psychology of persuading someone to buy an inApp purchase.

Resources: Website / Twitter  / Linkedin 

Mentioned: How To Be Creative / Getting Real

• Improve user onboarding by not forcing users to create an account
• Entice users to perform a desired action by offering a reward (maybe offering additional useful data for an action taken within the app) 
• Success can mean different things and not just the size of your bank balance