In this episode of the Healthy Savings Podcast, Lindsay Clarke Youngwerth, the founder of Keenly, shares her journey from meeting someone on an airplane who introduced her to the insurance industry to establishing her own business focused on transforming healthcare affordability and accessibility. Lindsay explains her transition from selling life insurance to specializing in employee benefits and the shift in her perspective towards creating meaningful change in healthcare. She discusses the importance of building new foundations in business practices and her engagement with Q4 for intelligence in enhancing her healthcare solutions.

Lindsay delves into the healthcare landscape in Boise, Idaho, highlighting the presence of two primary health systems and the diverse entrepreneurial spirit among employers in the community. She reflects on the changing dynamics of businesses in Boise, including the turnover from baby boomers selling their businesses to younger generations with innovative ideas. Lindsay shares a success story of a startup called Simply Eloped and emphasizes the need for accessible and affordable healthcare solutions tailored to individual employee health outcomes.

The conversation delves into the challenges faced by employers in offering impactful healthcare benefits, the reluctance to embrace new models like self-funding, and the importance of transparent communication with employees to build trust in healthcare plans. Lindsay discusses the significance of addressing preventive care, such as skin cancer screenings, within healthcare plans and the need for better education and coverage for such services to improve health outcomes. She also emphasizes the value of maintaining strong relationships with colleagues and vendors in business dealings and making decisions that prioritize fairness and the well-being of employees and patients.

In wrapping up the episode, Lindsay and Sasha express their mutual appreciation for the discussion and the potential for future collaborations. They touch on valuable lessons learned from past experiences, including the importance of handling professional relationships with integrity and respect, making prompt decisions for the benefit of all parties involved, and maintaining a balance between assertiveness and compassion in business interactions. Lindsay and Sasha conclude with a shared commitment to creating meaningful changes in healthcare and fostering positive relationships in the business world.