What's the best way to reach your target audience? Especially if they come from a cultural background that is different to yours? Which teams are the most essential for the implementation of a GTM strategy? And how do you measure its success? 
 
We speak to Vincent Garcia, the Director of Strategy and Operations of Kintone (a subsidiary of Cybozu) on his approach to expanding the SaaS within Southeast Asia.

What's the best way to reach your target audience? Especially if they come from a cultural background that is different to yours? Which teams are the most essential for the implementation of a GTM strategy? And how do you measure its success? We speak to Vincent Garcia, the Director of Strategy and Operations of Kintone (a subsidiary of Cybozu) on his approach to expanding the SaaS within Southeast Asia.

Tailoring and Implementing an Effective GTM Strategy

Welcome to Honey Never Sleeps, a podcast brought to you by the Nectar Group! In this podcast, your host Ben Bagg will speak to the movers and shakers in the Sales and Marketing industry; where we will discover the different facets and strategies specific to Cold Outreach. Follow us for a peek behind the curtain into the world of selling!

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Tailoring and Implementing an Effective GTM Strategy

Tailoring and Implementing an Effective GTM Strategy