<p>Judy Zhu, the director of Leadership and Asian Giving at the Canadian Cancer Society joins us to talk about her one-to-one fundraising approach and how she tailors the donor experience.</p>

Judy Zhu, the director of Leadership and Asian Giving at the Canadian Cancer Society joins us to talk about her one-to-one fundraising approach and how she tailors the donor experience.

Tailoring The Donor Experience with Judy Zhu

Donors are like meerkats, or at least, they should be. It's hard to miss a meerkat standing at attention, watching, listening and actively participating in their surroundings. Your donors should be paying attention to your non-profit in the exact same way. This podcast explores how non-profits are creating an Opt-in culture with their donors to keep them engaged.

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Tailoring The Donor Experience with Judy Zhu

Tailoring The Donor Experience with Judy Zhu