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Tailoring the Employee Experience: Why One Size Never Fits All
In this episode of You’ve Got Comms, Preston Lewis, SVP of Communications at Segal Benz, explores how internal comms and HR can work together to create a more personalized, connected employee experience.
From the early days of visual storytelling to today’s AI-powered tools, Preston shares how technology, data, and identity shape modern communication. He breaks down practical ways to drive behavior change, measure impact, and build trust across the organization — all while keeping creativity at the center.
And his advice for every communicator? “Don’t be stupid. Make it good.”
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Selected People, Places & Things Mentioned:
Hewlett-Packard (HP); David Sibbet and The Grove Consultants; CIR Framework: Creation – Interaction – Recommendation
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Follow the host and guest:
Amelia Dahmer on LinkedIn, Preston Lewis on LinkedIn
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Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
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About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.
View all episodes
By Staffbase SEIn this episode of You’ve Got Comms, Preston Lewis, SVP of Communications at Segal Benz, explores how internal comms and HR can work together to create a more personalized, connected employee experience.
From the early days of visual storytelling to today’s AI-powered tools, Preston shares how technology, data, and identity shape modern communication. He breaks down practical ways to drive behavior change, measure impact, and build trust across the organization — all while keeping creativity at the center.
And his advice for every communicator? “Don’t be stupid. Make it good.”
=========
Selected People, Places & Things Mentioned:
Hewlett-Packard (HP); David Sibbet and The Grove Consultants; CIR Framework: Creation – Interaction – Recommendation
=========
Follow the host and guest:
Amelia Dahmer on LinkedIn, Preston Lewis on LinkedIn
=========
Join the You’ve Got Comms newsletter: https://insights.staffbase.com/join-the-comms-club
Follow Staffbase:
LinkedIn: https://www.linkedin.com/company/staffbase/mycompany/
YouTube: https://www.youtube.com/c/Staffbase
=========
About Staffbase:
Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that helps companies connect with every employee through inspiring communication that drives collaboration and achieves business results.
Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.
Learn more at staffbase.com.