In this episode of The Beacon Podcast, Mary Humann Judson, founder of Judson Advisory Group and former president of The Goizueta Foundation, shares a candid, experience-based perspective on how foundations think and make decisions. Drawing on decades of work across family foundations, corporate philanthropy and large institutional grant makers, Mary emphasizes a central truth: Every foundation is different. She explains why understanding a foundation’s history, values, governance structure and decision-making process is essential for organizations seeking meaningful support.

The conversation offers practical guidance for nonprofit leaders navigating grant seeking today. Mary discusses what happens behind the scenes once a proposal is submitted, what makes applications stand out and common missteps that can undermine credibility. She also underscores the importance of proactive communication, authentic relationship-building and treating funders as true partners. This episode provides clear, grounded insight for leaders seeking to align their mission with the right funders and build durable, trust-based foundation relationships.