Dara Royer, head of development and marketing for Mercy Corps, explains how the aid charity is targeting the more than 60 million Americans born from 1965 to 1980.

Tailoring Your Fundraising to Reach Generation X

Tony Martignetti is the host of Tony Martignetti Nonprofit Radio and he video blogs at tonymartignetti.com. He talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments once a month.

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Tailoring Your Fundraising to Reach Generation X

Tailoring Your Fundraising to Reach Generation X