Are you clueless about your customer? 

Are you not able to decipher the trends of buying? 

Are you possessing a great product but no customer? 

If you say a yes to any of these questions, you need to sit back and think hard! Who is my customer and what need does my product/service fulfill?

This podcast episode by Ambuj, Co founder of Social Buzz, might help you think in a more focussed manner.